Redesign of HMS - Horizon Marine Surveys
My latest project / 2018 is a whole redesign of a working web site. My client wanted to reorganize and optimize the structure of the site, new logo design, Search Engine Optimization and original nautical feeling.
The site is hosted on Weebly - a platform for websites for small business owners. As my client was happy and familiar with the hosting we decided to continue using it.
UX & UI
After a careful analysis of Google Analytics the web site was optimized for mobile use. The elements of the site were placed strategically so the user can navigate easily and find the needed information in a quick and satisfying way.
The desktop version was also reorganized to reflect the User patterns of navigating through the website in search of information.
The web site on site SEO was carefully executed in order to improve the user experience. The site structure, imagery and unique text are part of the strategy for better organic placement in the search engines result pages.
The off site SEO includes social network presence and connection with important web sites in the Marine world.